Maximize your AWS business

PartnerLift Advisory helps Amazon Connect Customer partners accelerate growth by aligning your strategy, messaging, and execution with how AWS actually sells.

What we offer

We work hands-on with your team to activate pipeline and drive real outcomes.

    • Define your value proposition and differentiation

    • Align messaging with AWS priorities

    • Build a clear pipeline generation plan

    • Build a plan to increase your exposure to AWS field teams

    • Engage the right sales channels and programs

    • Close gaps blocking funding and recognition

    • Build a plan to unlock AWS resources

    • Engage AWS sellers the right way

    • Improve ACE pipeline and deal flow

    • Measure revenue impact

    • Train your team on Amazon Connect Customer positioning

    • Access to ongoing Connect Customer training events

    • Prepare your team for AWS engagement

    • Manage AWS complexity

Why we are different

Most consultants don’t understand how AWS actually works internally.

We do. With over 25 years of in-the-trenches partner go-to-market (GTM) experience with AWS, Cisco, and HPE, we understand AWS sales motions, programs
and mechanisms and help you successfully navigate AWS.

  • Deep alignment with AWS sales motions and field teams

  • Focused specifically on Amazon Connect Customer partners

  • Hands-on execution—not just strategy

“[John] spent significant time working closely with CloudHesive, helping us shape and grow our Amazon Connect [Customer] practice into what it is today. His guidance, creativity, and willingness to roll up his sleeves made a real and lasting impact—not just on our business, but on the customers we served together.”

Mark Schwefringhaus
Director, AWS Alliance
CloudHesive

Customer success: CloudHesive

By aligning CloudHesive’s GTM strategy with Amazon Connect Customer’s partner‑led motion, CloudHesive delivered measurable results in 2025: 26% growth in opportunities and a 67% increase in partner‑originated contribution. Central to this success was ConnectPathCX, CloudHesive’s cloud‑native platform that enhances Amazon Connect Customer with enterprise‑grade features—without custom development—accelerating customer success and revenue impact.

How we work

  1. Discovery & assessment
    Understand your current AWS position, pipeline, and gaps

  2. Strategy build
    Create your AWS-aligned GTM and program plan

  3. Activation
    Engage AWS sellers, activate co-sell, and AWS field exposure

  4. Enablement
    Equip your team to sustain growth

What you can expect

  • Increase AWS exposure through AWS Marketplace and programs

  • Stronger AWS seller engagement

  • Maximize AWS program alignment and funding utilization